business identity
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Corporate and Brand Identity Services
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Your business identity is a reflection of you. It can contain elements related to your market segment, your offerings, and ideally it should have retention (be recognizable) by your customers.
Neotrope has been developing memorable and effective business identity solutions since 1983, including brand names, slogans, and image themes for companies both public and private. We specialize in "start-ups" (new business launches), as well as established corporations who need to revitalize their identity.
And, perhaps best of all, we offer rates comparable to "freelance" designers but with the expertise of a real media company backed by 20 years of proven expertise.
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Identity Design
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Neotrope's business identity design solutions typically include:
- The typography, themes and logotype for your enterprise/company.
- Brand colors, paper types, inks and presentation.
- Media kit and marketing communications ("marcom") materials developed to compliment company identity.
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Identity Development/Research
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Neotrope can help new companies find and develop an identity:
- Business naming and trademark/DBA searches.
- Slogans and thematic phrases to aid brand retention.
- Surveys to select groups — whether business-to-business, and/or business-to-consumer — in order to determine retention effectiveness and recognition factor for potential brand identity.
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Brand Marketing
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In addition to providing identity design services, Neotrope can support a brand launch with complete business development including:
- Web Presence
- Print/Web Advertising
- Direct Marketing
- Affinity/Viral
- Public Relations
- Search Engine/Keyword Marketing
- And More...
To see the kind of identity services we have completed for other companies, please visit our interactive portfolios.
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Neotrope Partners with Voxant, Inc. for "Viral" News Distribution
June 2006 — Voxant will pull Send2Press™ News Network content, images and VNR (video news release), into their News Cubes™ and related viral distribution network. Neotrope will feature Voxant video and content feeds on sites like eNewsChannels™.
S & R Network Consulting Selects Neotrope's Keyword Optimization Solution
Aug. 2006 — S & R Network Consulting of New York (sr-network.com) selects Neotrope's DotSorcerer™ Search Engine Marketing solution. S & R is a leading New York computer network and database integration firm.
About S & R >
SEO Services >
Neotrope Launches Advertising Industry Newswire™
May 2006 — Advertising Industry Newswire™ is a new content resource providing news, opinion and commentary on the advertising business.
Visit the site >
Neotrope and to Sponsor NARIP Music Marketing Seminar
July 2006 — Neotrope's Send2Press® unit will sponsor a music marketing event produced by the National Association of Record Industry Professionals (NARIP), and hosted by Scott G "The G-Man" on music marketing, publicity and PR in Los Angeles, August 15, 2006.
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