press releases
Note: prior to late June 2001, Neotrope was known as Mindset. The press releases in this archive prior to that date will show the company name as Mindset (or Mindset Media, MindsetNetwire, etc.) and not Neotrope.
FOR IMMEDIATE RELEASE
LEADING ON-LINE CONSUMER CONFIDENCE COMPANY EPUBLICEYE.COM SELECTS INNOVATIVE PR COMPANY MINDSET NETWIRE TO PROVIDE MEDIA RELATIONS AND E-MARKETING
LOS ANGELES, CA -- (MINDSET NETWIRE) -- August 3, 2000 -- ePublicEye.com (www.epubliceye.com) the largest aggregator of customer satisfaction data on small and medium sized e-businesses, today announced it has selected Mindset Netwire (www.mindsetnetwire.com) to provide public relations and e-marketing for a broad range of enhanced B2B and B2C service offerings. ePublicEye selected Mindset Netwire for their suite of innovative public relations and Web site promotion services. MindsetNetwire.com is an on-line news bureau service which offers the talents of professional journalists and magazine editors for press release writing and dissemination, copy writing, and Web site content development. Mindset Netwire is the on-line division of Mindset, a 17 year old PR and marketing firm.
"Mindset really understands our business model and our member's needs." said Errol Smith, President and founder of ePublicEye. "More importantly, their experience in e-business allowed them to quickly understand our positioning -- allowing us to spend less time explaining our e-business strategy and more time executing our plans."
"I think this is an exciting opportunity," said Christopher Simmons, President and founder of Mindset Netwire, a division of Mindset. "We've long been a beneficiary of the definitive consumer confidence services offered by ePublicEye for online merchants, having been a member ourselves since 1997. As the original provider of such services, ePublicEye has a history of innovation and industry leadership. We're proud to have been selected to provide their PR and marketing services."
Under the agreement, ePublicEye.com will cross-promote Mindset Netwire's professional media announcement and Web site marketing services to its 15,000 registered merchants.
About ePublicEye.com
ePublicEye.com is the only global e-business rating service that allows buyers to rate e-businesses for reliability, privacy and customer satisfaction in 5 languages. Since 1996, ePublicEye.com has maintained a focus on building confidence between consumers and small to mid-sized Internet businesses. Pioneers in the use of consumer feedback to promote safer e-commerce, ePublicEye.com is the largest aggregator of customer satisfaction data in this market segment, trusted by thousands of small to mid-sized merchants to continually survey their customers. As the only company offering e-business ratings in French, German, Spanish, Chinese and English, ePublicEye.com is uniquely positioned as an enabler of small to mid sized e-businesses worldwide.
About Mindset Netwire
Mindset Netwire(tm) is an online news bureau service which offers the services of professional journalists and magazine editors for copy writing, press release writing, and Web site content editing. The site recently merged with Send2Press.com and DotComMojo.com. Using the Send2Press service, small businesses can disseminate relevant news stories to over 12,000 media contacts. Using the DotComMojo service, companies and Webmasters can promote their Web site(s) to over 3,500 online search engines, directories, and link lists to greatly enhance visitor traffic. The Mindset Netwire Web site is located at www.MindsetNetwire.com
About Mindset
Mindset(tm) is a privately-held company founded in 1983 to provide advertising, marketing, PR, design and multimedia services to small business. In 1995 Mindset began offering Internet services including e-commerce, Web site design, content development, audio/video conversion and Web hosting. Mindset currently serves hundreds of companies worldwide including Cygnus Business Media, FindWhat.com, Imageologists, Jackstreet.com, Morgan Road Records, V-Lite Video Corp., and Westco Marketing Inc. The Mindset(tm) Web site is located at www.MindsetCommunications.com
TRADEMARKS
Mindset, Mindset Netwire, DotComMojo, and Send2Press are trademarks of Mindset. ePublicEye and ePublicEye.com are trademarks of ePublicEye. All other trademarks or registered trademarks are the property of respective mark holder.
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